ATC

Author: atc

  • Diary of a young wolf pt.3

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    4 MINUTE READ Diary of a young wolf pt.3 Una stagione dura ma soddisfacente Words by Andrea | Styling by Beatrice 4 Novembre 2021 Mykonos (Grecia) | 18 ottobre 2021 Il mare blu si stende a perdita d’occhio, tutt’attorno a me ci sono le case bianche dell’isola nella luce abbagliante del primo pomeriggio. Penso alla…

  • Spazzolplastica, la rivoluzione Konik

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    4 MINUTE READ Spazzolplastica, la rivoluzione Konik Il product marketing di Konik proietta Spazzolplastica nel futuro dello stoccaggio Words by Miriam |  Styling by Beatrice 29 Ottobre 2021 Spazzolplastica è da oltre cinquant’anni un’azienda leader nella progettazione e la realizzazione di prodotti per l’avvolgimento del filo. Lo sviluppo di Konik è stato un passo importante…

  • Media relations and why they are increasingly indispensable

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    3 MINUTE READ Media relations and why they are increasingly indispensable The job of a media relations specialist is one of the most meticulous in the communications industry. Words by Miriam | Styling by Beatrice 16 February 2021 Developing an ongoing and constructive relationship with the media is a commitment as scrupulous as it is…

  • Copywriting for b2b, brilliant and straight to the point

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    3 MINUTE READ Copywriting for b2b, brilliant and straight to the point Writing copy for B2B is one of the most ambitious challenges in digital marketing. Words by Beatrice 15 June 2020  In the collective imagination, B2B copy always comes across as something extremely institutional, standardised in a single tone of voice that speaks to…

  • Clubhouse, the perfect place for brands

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    3 MINUTE READ Clubhouse, the perfect place for brands The new social media platform is an interactive podcast that launches new communication challenges for influencers and brands. Words by Miriam  10 March 2021 Founded in May 2020 by Silicon Valley entrepreneur Paul Davidson, Clubhouse is a brand new social media platform that is climbing the…

  • Chinese New Year, how brands celebrate the Year of the Ox

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    4 MINUTE READ Chinese New Year, how brands celebrate the Year of the Ox The Chinese New Year will be celebrated on February 12 and, as every year, creative people compete to pay homage to this tradition. Words by Miriam | Styling by Beatrice 8 february 2021 Le storie sulle congiunzioni astrali hanno sempre attraversato…

  • World Kiss Day: The most famous kisses in advertising

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    2 MINUTE READ World Kiss Day: The most famous kisses in advertising Celebrating World Kiss Day, kisses have also inspired the creation of iconic advertisements. Words by Miriam | Photograpy by Patrizia | Styling by Beatrice 30 December 2020  Today we celebrate World Kiss Day, the world day dedicated to the kiss that, over the…

  • Philip Kotler, the wonder of emotional marketing

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    3 MINUTE READ Philip Kotler, the wonder of emotional marketing Pioneering, rational, methodical. Philip Kotler was the luminary of new marketing strategies. Words by Miriam | Styling by Beatrice 23 July 2020  Philip Kotler is considered the father of modern marketing, such a relevant figure that the Financial Times called him one of the four…

  • Bran awareness: here’s why it matters

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    3 MINUTE READ Brand awareness Brand awareness is fundamental in building an effective marketing strategy.     Words by Beatrice  5 June 2020  Brand awareness is the notoriety of a brand in relation to a specific target, its positioning in relation to the reference audience. The identity of a brand in the collective imagination is a key…

  • Sidi, a timeless future

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    4 MINUTE READ Sidi, a timeless future The project we have conceived for Sidi opens the memory chest of each of us. Words by Miriam | Styling by Beatrice 6 January 2021  Sidi – a family business – has been able to share its values of artisan know-how and cutting-edge technology on a top-notch international…