Category: stories ENG

3 MINUTE READ Clubhouse, the perfect place for brands The new social media platform is an interactive podcast that launches new communication challenges for influencers and brands. Words by Miriam  10 March 2021 Founded in May 2020 by Silicon Valley entrepreneur Paul Davidson, Clubhouse is a brand new social media platform that is climbing the…

4 MINUTE READ Chinese New Year, how brands celebrate the Year of the Ox The Chinese New Year will be celebrated on February 12 and, as every year, creative people compete to pay homage to this tradition. Words by Miriam | Styling by Beatrice 8 february 2021 Le storie sulle congiunzioni astrali hanno sempre attraversato…

2 MINUTE READ World Kiss Day: The most famous kisses in advertising Celebrating World Kiss Day, kisses have also inspired the creation of iconic advertisements. Words by Miriam | Photograpy by Patrizia | Styling by Beatrice 30 December 2020  Today we celebrate World Kiss Day, the world day dedicated to the kiss that, over the…

3 MINUTE READ Philip Kotler, the wonder of emotional marketing Pioneering, rational, methodical. Philip Kotler was the luminary of new marketing strategies. Words by Miriam | Styling by Beatrice 23 July 2020  Philip Kotler is considered the father of modern marketing, such a relevant figure that the Financial Times called him one of the four…

3 MINUTE READ Brand awareness Brand awareness is fundamental in building an effective marketing strategy.     Words by Beatrice  5 June 2020  Brand awareness is the notoriety of a brand in relation to a specific target, its positioning in relation to the reference audience. The identity of a brand in the collective imagination is a key…

4 MINUTE READ Sidi, a timeless future The project we have conceived for Sidi opens the memory chest of each of us. Words by Miriam | Styling by Beatrice 6 January 2021  Sidi – a family business – has been able to share its values of artisan know-how and cutting-edge technology on a top-notch international…